Establish the starting point
Review your offer, previous campaigns, website, tracking, and sales process to identify what is ready and what needs attention before launch.
Performance Marketing
Put your budget behind better business opportunities.
Reach buyers searching for your solutions and decision-makers who fit your target market.
Craxis plans and manages paid campaigns for B2B companies across the UAE and GCC, connecting targeting, messaging, and conversion to your commercial goals.
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THE GOAL
B2B campaigns need
a clear path from
interest to enquiry.
We build campaigns around what you sell, who you need to reach, and what moves them closer to a conversation with your sales team.
01Precise targeting
02Relevant messaging
03Qualified enquiries
WHAT’S INCLUDED
What we work on
01
Campaign strategy & planning
Define the priority services, audiences, markets, and conversion goals. We assess where paid media can support your sales objectives and allocate budget around demand, audience fit, and campaign readiness.
02
Google Ads
Reach people actively searching for your solutions. We structure campaigns around relevant search intent, align ads with your offer, and refine keywords and exclusions as search-term data comes in.
03
LinkedIn Ads
Put your message in front of relevant roles, companies, and industries. Campaigns can support awareness, content engagement, lead generation, or specific account priorities, depending on your objective.
04
Retargeting
Reconnect with people who have already engaged with your business. We develop follow-up messaging that gives interested buyers a relevant reason to return.
05
Landing pages & conversion
Give every campaign a clear destination. We develop landing-page messaging, forms, and calls to action that connect the ad promise with the information buyers need before enquiring.
06
Measurement & optimisation
Set up conversion tracking and review campaign performance alongside lead quality. We use the available data and sales feedback to refine targeting, creative, offers, and budget allocation.
MEASUREMENT
See where your
budget works.
Track campaign performance from spend to enquiry, with sales data adding visibility into lead quality and pipeline.
01Cost per lead
02Lead quality
03Pipeline contribution
THE PROCESS
Start focused. Learn from
the response. Improve
with evidence.
Build the campaign
Develop the targeting, messaging, creative, and landing-page requirements around an agreed objective and budget.
Launch and refine
Monitor delivery, search terms, audience response, and conversions. Test changes with a clear reason behind each decision.
Connect results to sales
Review which enquiries fit your business and how they progress. Use those findings to guide the next investment.
FAQ
Performance Marketing: Common Questions
Six connected parts: campaign strategy and planning, Google Ads, LinkedIn Ads, retargeting, landing pages and conversion, and measurement and optimisation. Each campaign is built around an agreed objective and budget.
It depends on your objective. Google Ads reaches people actively searching for your solutions, while LinkedIn Ads reaches specific roles, companies and industries. Many B2B programmes use both, with a different job for each channel.
There is no fixed figure. It depends on your market, audience size, competition in your category and how much data the campaign needs to learn. We recommend a focused starting point and scaling the budget based on evidence.
We set up conversion tracking from spend to enquiry, then review cost per lead, lead quality and, where sales data is available, pipeline contribution. Those findings guide targeting, creative, offers and budget decisions.
Yes. We plan and manage paid campaigns for B2B technology and service companies across the UAE, Saudi Arabia and the wider GCC, with targeting and landing pages adapted to each market.
OTHER SERVICES
Explore our other services
Strategy & PositioningMarket analysis, competitor benchmarking, positioning, messaging, and growth planning.
Branding & IdentityBuild a brand that reflects your expertise and creates consistency across every touchpoint.
Websites & ConversionWebsites designed to communicate value, build credibility, and support business objectives.
Content & Social MediaContent that helps buyers understand your expertise before the first conversation.
SEO & Authority BuildingImprove discoverability where buyers actively research solutions and partners.NEXT STEP
Let’s plan your next campaign.
Whether you’re launching paid media or reviewing existing campaigns, we’ll help you define a focused starting point around your offer, market, and budget.